Popeyes is giving the rooster sandwich a run for its cash with fish.
The fried rooster chain, which ignited a sandwich battle amongst fast-food eating places that continues to today, has introduced a brand new Cajun Flounder Sandwich coming to chains nationwide on Thursday.
The fish sandwich is a primary for Popeyes. Made with a fried filet of flounder served on buttery toasted brioche bun with pickles and tartar sauce — practically the identical fixings it pairs with its fried rooster sandwich — the Cajun Flounder Sandwich is the primary fish sandwich ever to look on the restaurant’s menu.
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The chain describes its new filet as “gentle, flakey and seasoned in a mix of Louisiana model’s Cajun seasoning.” Popeyes additionally pressured the sandwich is definitely made with actual fish, describing it as “caught within the icy waters of the Pacific.”
And, maybe, to make sure customers its fish is the actual factor, Popeyes will let prospects add “Sandwich Insurance coverage” to their order for under 10 cents through its app — and anybody who has a bone to choose with the fried filet can commerce it in for a rooster sandwich as an alternative.
“After seeing the response to our Hen Sandwich in 2019, we’re excited to ship yet one more scrumptious sandwich to our followers that’s certain to reset business requirements,” Popeyes President Sami Siddiqui stated in a press release.
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Popeyes’ new fishy follow-up has so much to reside as much as. The chain launched its fried rooster sandwich in August 2019, and set off a social media feud with rival Chick-fil-A for having competing menu objects (each sandwiches provide fried rooster and pickles).
Since then a variety of different chains have entered the battered battle. KFC final month introduced its iteration of the rooster sandwich would debut in February. And rivals like McDonald’s, Shake Shack, Wendy’s and Burger King have additionally ramped up their rooster sandwiches to get in on the new meals development.