KFC’s largest problem: Folks cannot get sufficient of its fried hen sandwich

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KFC’s dad or mum firm Yum Manufacturers stated Wednesday that the sandwich — which is made with an additional crispy hen filet on a buttered brioche bun with pickles and spicy or traditional mayonnaise — has been successful thus far.
“Our sandwich is acting at greater than twice the volumes of our prior US sandwich launches,” Yum (YUM) CEO David Gibbs stated throughout an analyst name discussing earnings. “Prospects are loving the product and coming again extra steadily for it.”

Gross sales at US KFC eating places open greater than a yr grew 11% within the first quarter in comparison with the identical interval two years in the past, thanks partially to the brand new merchandise, he stated.

People are into the new KFC chicken sandwich.

Curiosity within the product, together with tight hen provide, has made maintaining with demand “our primary problem” for KFC because it enters the second quarter, Gibbs stated.

Followers of the sandwich can breathe simple, although. KFC says it is not working out of hen.

“We aren’t at the moment experiencing shortages of the brand new KFC Rooster Sandwich,” a KFC spokesperson informed CNN Enterprise. “We’re working very intently with our provide companions to make sure we are able to proceed to satisfy that demand.”

Restaurant chains have been specializing in bettering their hen sandwiches within the wake of the runaway success of Popeye’s hen sandwich, which arrived on the scene in 2019. Since then, manufacturers have rolled out new sandwiches in an effort to higher compete with Popeye’s and long-time favourite Chick-fil-A.
The curiosity has led to a number of new product launches this yr, together with new hen sandwiches from KFC and McDonald’s, amongst others.



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