Walmart is coming after Kanye West’s Yeezy brand


The retail big filed a discover of opposition on April 21 to the US Patent and Trademark Workplace, difficult a brand trademark utility that was submitted by Kanye West’s attire model, Yeezy. “Walmart believes the emblem design depicted within the Yeezy Utility is confusingly just like Walmart’s well-known spark brand design,” in keeping with a letter the corporate supplied to CNN Enterprise.

Each logos resemble a solar: Walmart’s brand has thick strains that appear like solar rays and Yeezy’s proposed brand has strains made up of a set of dots that additionally resemble daylight.

An image of the Yeezy logo on the left and the Walmart logo on the right.

In line with Walmart’s letter, the corporate communicated with Yeezy in July and August 2020 and once more in every of the primary three months of this 12 months. “So far, we now have not obtained any conclusive info from Yeezy relating to the deliberate use or any cooperation from Yeezy to be able to discover widespread floor,” the letter states.

Walmart has been utilizing the sun-like brand since 2007, and Yeezy filed paperwork for its proposed brand in January 2020.

Kanye West has earned some huge cash from his trend firm. The rapper turned shoe mogul is now reportedly price $6.6 billion, and the overwhelming majority of his wealth is tied up in his attire companies. West’s Yeezy sneaker partnership with Adidas and his clothes line with the Hole are price a mixed $three.2 billion to $four.7 billion, in keeping with a UBS report revealed in February.

The Yeezy group has not but replied to a CNN Enterprise request for remark.

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